ON GOING TASK - This is the campaign happening from beginning of January.

<aside> 🔗 Figma File

New Year New Me

</aside>

Concept

<aside> 🖼️ Images

Originals Exported asset

</aside>

<aside> 💪 Who’s in charge

→ Sarah (Planning Social Media)

→ Marie (Strategy, com. with Flo)

</aside>

<aside> 🏁 Channels ****

• Instagram (organic and paid)
• Google ads
• Newsletter (on Brevo) </aside>

New year = new resolutions. We wanna use that fresh feeling to push the app as a tool to support your lifestyle changes and improvements on the long term.

1 Aware features → empowerment feeling → life upgrade

What’s left to do